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Mobile Phone Alerts Will Elevate Public Safety for Business and Government With New Amerilert 2.0 Emergency Notification System

Capabilities include using SMS text messages to also help organizations improve business continuity by instantly communicating to large groups of people or specific subsets

LEESBURG, VA – April 25, 2006 – Omnilert LLC, the leading provider of selective mass communications, today announced the release of Amerilert version 2.0, the emergency notification system specifically designed for business and government that offers instant communication to large groups of people. The core function of Amerilert enables business or government officials to use Short Message Service (SMS) text messaging to communicate important news, updates, and reminders on users’ mobile phones. Amerilert 2.0 is available for purchase today and pricing varies by the size of the organization. The new version of Amerilert can be purchased and operational in the same day. For many agencies and municipalities, government funding for safety and security initiatives are available to cover the low cost of Amerilert.

“We have about 30 offices and medical call centers around the country,” explained Bill Turner, Director of IT and Chief Security Officer at APS Healthcare. “We needed a way to notify leaders of those offices about network problems or other developments that will change the call routing. We also needed a way to notify the Crisis Team to immediately call into an ad hoc conference call. Amerilert allows us to solve these challenges by instantly sending text messages to the intended recipients with relevant information. And in some cases, the Amerilert Voice service fills the gaps where some employees have poor cell phone reception and need a phone call broadcasted to their homes and offices.”

Turner continued, “Amerilert 2.0 gives us a way to divvy up responsibility by assigning group admins to manage their own interest groups. Now I don’t have to wake up at 3 a.m. to send an alert on behalf of a group. They can sign-on and send their own alerts as often as they like. It puts the person closest to an issue in control”

In a time of crisis, phone calls and e-mail can overload and jam, while text messages use very little bandwidth, making them much more reliable. For example, wired and wireless phone lines were busy for hours during the terrorist attacks on 9/11. However, SMS text messages went through just fine.

With Amerilert 2.0, business and government officials will improve business continuity by quickly and easily sending time-sensitive messages directly to citizens, employees, volunteers or others’ mobile devices. Because many people now carry their mobile devices with them, users get the message no matter where they are. Amerilert is a cross-carrier mobile content service built around a highly reliable SMS text messaging system. It sends out 18,000 messages per minute to opted-in subscriber’s cell phones, text pagers, email accounts, and relevant web pages.

Major New Features
Amerilert’s SmartCode™ technology allows organizations to “virtually integrate” Amerilert functions into their existing web site by simply adding a line of code into any web page for registration, access or for posting notices. This means new users do not have to go to a third party site to start the process of signing up, while the organization looks more professional. The Bulletin Board feature dynamically posts content of messages instantly and automatically on relevant web pages, so anyone who posted the message no longer needs to contact their webmaster to update the web site. The new Groups functionality allows organizations to create unlimited groups and assign “Group Admins” to manage them independently. Group Admins only have access to their group for sending content, so they cannot access other areas of the system as an Administrator can.

About Amerilert
Amerilert is one of the easiest and most cost-effective ways to instantly communicate to large groups of people - wherever they are. Favorably reviewed by DISA, Amerilert is a self-service, web-based, mass notification system that empowers business and government organizations to send instant alerts to thousands of people anywhere, anytime, on any device all at once. It simultaneously sends mass alerts to subscribers’ mobile phones (via SMS text message), BlackBerrys, smart phones, wireless PDAs, text pagers, e-mail accounts, and relevant web pages. There is no software to install, no hardware to buy, and no additional phone lines needed. An organization can set up a secure notification system in minutes to send routine, urgent or emergency notifications to their entire community or groups based on geography, departments, interests, and more. To learn more, visit www.Amerilert.com.

Availability
As an Application Service Provider (ASP) or hosted solution, Amerilert 2.0 is available immediately. Organizations can choose Amerilert Text Service and/or Amerilert Voice Service. Text Service pricing is designed to fit each organization’s unique needs with Flex Use Pricing and the more popular Unlimited Use Pricing.

Flex Use Pricing
For organizations that need to inform their subscribers of public safety issues, but don't know how often they will use the service, this pricing plan offers pay-for-use fees plus a small annual fee. This plan is ideal for organizations that intend to use the system for emergencies only. The Annual Account Access fee is USD $995.00 and each message sent cost $0.15. Once set up, an organization would be charged $150 if one notification were sent to 1,000 users.

Unlimited Use Pricing
For as low as $0.03 per user per month, organizations can send unlimited notifications throughout the year for public safety or non-emergency uses without incurring additional charges. This plan offers a flat rate price based on the number of potential subscribers during a given year. There are no hidden costs or extra fees. For example, the service will cost USD $9,500 per year for an organization with 10,000 users. The service can be purchased annually with discounts applied for multi-year agreements (10% for 2 years and 15% for 3 years).

About Omnilert, LLC
Omnilert, LLC is the leading provider of selective mass communications for sending time-sensitive information to large groups of people. The self-service, web-based system enables a single person to communicate timely information to thousands of people anywhere, anytime, on any device. It is ideal for announcing school closings, game cancellations, weather warnings, terrorist alerts, and marketing promotions. The system is built around a reliable SMS text messaging system that sends content directly to a mobile phone, as well as an email address, web page, pager or wired phone. Omnilert Text and Voice solutions are sold under the names e2Campus, Amerilert, RainedOut and through resellers. The privately held company is headquartered in Leesburg, VA and online at www.omnilert.com.